The Jackson Custom Shop has turned out world-class custom guitars ranging from the fine to the fantastic ever since the Jackson name was first affixed to a headstock in 1980. The reason for this impressive longevity is simple: Jackson was a custom shop since the very beginning. Every Jackson guitar was an original, high-performing custom instrument.

Whereas some production guitar-makers open their own custom shops after reaching a certain age or level of success, Jackson existed from its early days as nothing but a custom shop, building distinctive and meticulously crafted instruments for a very exacting clientele. No design was too crazy, and no idea too far-fetched—if someone conceived it, Jackson’s talented, imaginative and occasionally demented craftsmen built it. This early emphasis on originality and even outlandish one-off instruments proved enormously influential for Jackson’s most famous and oft-copied body shapes.

It’s a longstanding tradition of U.S.-made greatness and devotion to craftsmanship that flourishes to this day.

Jackson Custom Shop

Custom Select Series

Custom Select instruments recall the time-honored tradition of the ’80s-era Jackson Custom Shop, when every instrument was a special-order. Pick and choose from our massive menu to create your ultimate tool of self-expression, brought to life by the best builders in the business.

Custom Shop Dealer Exclusives

Custom Select instruments recall the time-honored tradition of the ’80s-era Jackson Custom Shop, when every instrument was a special-order. Pick and choose from our massive menu to create your ultimate tool of self-expression, brought to life by the best builders in the business.

Joe Williams


Jackson Principal Master Builder

Originally from the east coast, Pasquale “Pat” Campolattano was born 1st generation to an Italian family with a long history of working with their hands. His first exposure to machining and woodworking came at a young age by spending summers in his grandfather’s gunsmithing workshop. In his early teens he fell in love with guitars, and the two worlds collided. Music and tinkering on guitars became his entire focus.

After graduating from Berklee College of Music, he moved west to Los Angeles to test his skills as a craftsman, as well as a player. He enrolled in the Musicians Institute Guitar Craft Academy where he would go on to meet then guest instructor Ron Thorn. Two weeks after finishing the course he got a job with a well-known boutique builder after showing him his builds. One had a nice pearl Fleur De Lis inlay with scraps Ron had given him to practice with!

He was recruited to be the Principal Master Builder for Jackson and Charvel after earning his stripes over nearly a decade of Research and Development as well as building wildly custom instruments for other major manufacturers. He has produced custom-made instruments for a variety of artists including guitarists for The Smashing Pumpkins, Megadeth, Exodus, Neil Young, Rival Sons, Scott Ian, Bon Jovi, Aerosmith, Skid Row, Shania Twain, Taylor Swift, Shakira, Beyonce, Ariana Grande, Miley Cyrus, Tony Kanal, Billy Sheehan, John Patitucci, Nathan East, Abe Laboriel Sr, and much more!

"Red" Dave Nichols


Jackson Master Builder

Dave Nichols—nicknamed “Red Dave” for his long red hair and beard—joined the Jackson® Custom Shop in 2005 after a 16-year stint at the Fender® Custom Shop, and became a master builder in 2006.

An avid woodworker since high school, Nichols has always been into “messing with stuff with my hands.” He’d never built a guitar before, though, until a friend’s suggestion led to his arrival at the Fender Custom Shop in 1989, where his love for music, natural talent and practiced woodworking expertise served him well.

Nichols rose through the ranks steadily as an apprentice instrument builder with a particular gift for inlay work, and when “an opportunity to build something new” arose at Jackson in 2005, “Red” was ready. “I love being the guy who makes dreams come true,” he said. “That’s our motto—making dreams come true. It’s awesome when people come through here and I can watch them turn into kids in a candy store.

Joe Williams


Jackson Master Builder

Promoted to a Master Builder in 2018, Joe Williams first came to Jackson in 2005 from a vintage guitar shop, where he repaired and set up used guitars.

His passion for tinkering with guitars started much earlier. Williams began playing guitar at age 13, when his parents—assuming it was only a phase—got him an inexpensive Squier beginner instrument. An enterprising teen, Williams quickly taught himself to modify and improve his $100 guitar to sound and feel like his friend’s high-performance Charvel.

Williams was well versed in guitar craft by the time he arrived at Jackson, where he did wiring and setup work. His attention to detail drew the attention of acclaimed Master Builder Mike Shannon, and Williams was subsequently given sole responsibility for custom assembly work. Under Shannon’s expert wing, Williams slowly worked his way backward through the production process—from final assembly to buffing and polishing to mill work.

“The most rewarding aspect of my position is being a player and the builder,” Williams said. “Getting to feel and hear the difference of each build; knowing what went into it having done each step and learning from each variance of the process is a privilege.”

At Jackson, Williams has contributed to many high-profile Custom Shop projects, including management of the relic process, assembly and setup for the Randy Rhoads Tribute Concorde Replica models, and initial conception and design of the B7 and B8 models.

Williams also built the first Jackson “multi-scale” instrument. In what he good-naturedly referred to as “a beast of a build,” he created an eight-string Soloist model with an innovative 27.75”-25” scale length and asymmetrical five-piece neck.



Jackson Master Builder

Knowles’ experience with musical instruments dates to his early childhood years, when he became enthralled by an electric guitar he took apart and re-assembled under the guidance and supervision of Senior Master Builder, Louis Salgado. At the age 9, Knowles was not only playing guitars; he was building them. It is then he discovered his calling.

During his teenage years, the art of guitar-building continued to follow him, as he was introduced to one of the original Fender Custom Shop Master Builders, John Page, during Knowles’ studies in a guitar program. 

He entered the big leagues as an adult, joining Fender in 2004, and holding several roles across multiple functions in the FMIC production line. He eventually developed an interest in mastering the intricacies of complex high-performance builds in Specialty brands, and proudly earned the title of Master Builder in 2021.


Jackson Custom Shop Dealers

Ish Guitars
Ish Guitars

1929 Teall Ave Syracuse, NY 13206

The Axe Palace
The Axe Palace

3 Glenwood Ave Walpole, MA 02081

L.A. Music
L.A. Music

230 Lakeshore Road East Mississauga, ON, L5G 1G9

The Music Zoo
The Music Zoo

123 Smith St. Farmingdale, NY 11735

Guitar Center Platinum
Guitar Center Platinum

7425 Sunset Blvd, Hollywood, CA 90046

Tone Shop
Tone Shop

15317 Midway Rd., Addison, TX 75001

CMC Guitars
Custom Metal and Classic Guitars

1181-1183 E. Landis Ave, Ste 5 Vineland, NJ 08360

Rainbow Guitars

2550 N Campbell Ave Tucson, AZ 85719

Killerburst Guitars

1221 New Haven Rd, Naugatuck, CT 06770
(203) 393-0267

Wild West Guitars
Wild West Guitars

2840 E Foothill Blvd Pasadena, CA 91107

Xtreme Lefty Guitars
Xtreme Lefty Guitars

2437 SW Carriage Place Palm City, FL 34990

Capitol Guitars
Capitol Guitars

644 Selby Avenue, St. Paul, MN 55104


5501 US Highway 30 West Fort Wayne, IN 46818

Guitar Center Platinum
Musician’s Friend Private Reserve

4001 N Norfleet Rd Kansas City, MO 64161

Bizarre Guitar
Bizarre Guitar

2677 Oddie Blvd Reno, NV 89512

Wildcat Guitars

2750 Auto Park Way STE. 21 Escondido, CA 92029